Business positioning is about identifying a niche audience segment and strategically placing your product in their eye-line for maximum impact.
How Does Business Positioning Work?
The idea of attracting new business is alluring. However, some products/services are and will always remain a niche. The takers for such services are very specialized.
We help such business identify improved and assured ways to reach out to such buyer groups.
These techniques untiringly work towards increasing audience engagement, it also helps reduce needless marketing efforts, saving precious marketing budgets.
How Are Products Strategically Positioned?
This process requires us to define a specific buyer’s persona based on:
- Likes and preferences
- Preferred digital platforms, devices, browsers, operating systems and more.
Compared to general digital marketing, here, the buyer’s persona is 8x more focussed. Meticulous detailing and planning of all elements that comprise this marketing activity, helps ensures success in niche markets.
The focus is on creating highly specific marketing properties such as:
- Branding Strategies
- Messaging and Content
- Digital Properties
- Promotion Plans
- Paid and Organic Advertising Campaigns
Determining The Approach
Selecting the right approach is important:
- Platforms specific to the niche
- Selecting highly specific keywords
- Paid advertising that is highly focused
- Landing page and website optimization