Digital marketing is the 21st century way of marketing. Today, your audience is always online — social media, video applications, image sharing applications, and forums are just some of the places to reach them at.
Knowing how to reach them, and more importantly, how to engage them is important.
The process of scientifically singling your prospective customers and marketing your business online is Digital Marketing.
The Good This Is
Most online platforms provide us with the data needed to identify and target this audience!
What type of data are we looking for?
We are looking for data that helps outline a buyer’s persona based on:
- Likes and preferences
- Preferred digital platforms and more
How Can Zoroa Help With Digital Marketing?
We are experts at extracting such data and identifying your buyer’s persona.
Once identified, based on your buyer’s persona, we help you create:
- Branding strategies
- Messaging and content
- Digital properties
- Promotion plans
- Paid and organic advertising campaigns
These elements are also called marketing properties.
When Does Digital Marketing Come In?
Once the buyer’s persona is identified and the right mix of marketing properties are selected, we help reach out via the following mediums:
- Paid advertising
- Social media promotions
- Organic promotions
- Search engine optimization
- Landing page optimization
- Website optimization
Why Is Digital Marketing Important Today?
Unlike traditional marketing, using data we collect from the initial set of campaigns, digital marketing helps us fine-tune our marketing activities.
If it’s working, increase the output.
If It’s not, fine-tune and improve.
Digital marketing is about knowing where your prospective buyers spend time and reach them.
It is also about knowing your product or service and communicating your offerings to people who see the value!
We can help you set up an efficient marketing campaign that will drive:
- Increased audience base